Project Description

Adventure Associates

In 1991, Adventure Associates pioneered the use of outdoor adventure experiences as an effective corporate training method. Today, they continue to be one of the nation’s leading team-building and training companies conducting workshops and programs designed to engage, entertain and bring out the best of the best.

Opportunity

Adventure Associates promotes their courses exclusively through their website and decided that it was long overdue for an update and saw this as the perfect opportunity to refresh their identity.

Outcome

Digging deep, the story that wasn’t getting out was about personal discovery and the opportunity for change. From tools learned as conveyed in the new theme “Our story is bringing yours to life”, focusing on individual achievements drove the new identity.

Delivered

Brand Strategy
Identity Design
Web Design

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