Project Description

Provident Credit Union

One of the largest credit unions in California, Provident Credit Union originally served the California Teachers Association. Today they have over 100,000 members and serve multiple member groups throughout California.


Refresh, refresh, refresh. It was time to shed the traditional image of credit unions in the minds of current and new customers and to differentiate them from national banks in the marketplace.


Their story was returning to traditional values—respecting members, understanding their situation and making a commitment to help each and every member meet their banking and financial needs. Heroic illustrations that embolden daily life in a new and appealing way cast their new identity.


Identity Design
Promotional Advertising
Marketing Collateral
Identity Guidelines

Please contact me for samples.

< back to Chronicle of work